*** Newest Video: www.evancarmichael.com *** Like this video? Want to see more? Please give it a thumbs up below and/or leave a comment – Thank you!!! Evan Carmichael discusses how you can sell, promote, and showcase your business like America’s greatest showman, PT Barnum. “Without promotion something terrible happens… nothing!” — PT Barnum Learn more at: www.evancarmichael.com and community.telustalksbusiness.com Phineas Taylor Barnum (July 5, 1810 — April 7, 1891) was an American showman, businessman, and entertainer. Above all else, PT Barnum was a salesman and promoter who knew how to get people talking. Today, the legacy of his work lives on in the Ringling Bros. and Barnum & Bailey Circus, still billed as ‘The Greatest Show on Earth.’ When PT Barnum first launched his business, there was heavy competition as many entrepreneurs had set up their own traveling road shows. He knew that in order for his circus to succeed he needed to get people excited about it by being extremely different from everyone else. Action Item #1: Sell Something Unique How do you really stack up against your competitors? Are you honestly that different? If you are an average company with an average product selling at an average price then guess what you get? Average results. To be successful you need to have a point (or points) of differentiation. It has to be something that is noticeable to people who don’t understand your industry. In the circus business you have to get good performers …
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